The Beginning

"I wanted us to create not just a title sequence but a brand that ran through all our coverage on Sky Sports including everything from opening titles through to set design. I wanted it to be epic, bold and befitting such a wonderful World Sporting event as a British Lions Tour. In previous tours we had always gone big on our creative and I threw down the gauntlet that I wanted this to be the best Lions sequence we had ever done."

Ceri Sampson - Executive Creative Director | Sky Creative Agency